FREEDOM OF SPEECH

“Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”

Article 19 - Universal Declaration of Human Rights

Former U.S. First Lady Eleanor Roosevelt with the English version of the United Nations Universal Declaration of Human Rights (1949)

Freedom to publish, this fundamental subset of freedom of expression, is a prerequisite for having a thriving publishing industry, which is itself an essential part of a democratic society and a basis for a knowledge economy.

With freedom comes great responsibility. In practice, this right to freedom of speech is not absolute in any country and is commonly subject to limitations, such as on libel, slander, obscenity, incitement to commit a crime, etc.

SEVEN BEST PRACTICES TO CREATE SMARTER ADS

(PRWEB) - New Benchmark research by MediaMind reveals that users are 2.5 times more likely to engage with ads that performed in the top 25%, with a Dwell Rate of 16%, as compared to ads in the Benchmark average. The bottom 25% of ads achieves a Dwell Rate of only 1%.

In its research, which analysed the performance of over 300 000 rich media ads with over one hundred billion impressions worldwide, MediaMind identified seven best practices that can help advertisers create smarter ads in order to boost campaign performance. These best practices include adding video to the banner, specifically auto-initiated video, matching the ad with the site’s content, and using Synched Ads.

”Beyond providing our clients with the latest numbers to benchmark campaign performance, MediaMind is committed to helping advertisers make the most of digital advertising,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of DG. “The promising news is that by leveraging best practices and the most advanced technology, almost any advertiser can implement techniques to help them drive better performance and engagement.”

Some of the more remarkable research findings relate to the power of technology in boosting campaign performance. The research shows that Dynamic Creative Optimisation, a technique that uses artificial intelligence to serve only the most effective creative, can significantly boost engagement. Also, buying media on exchanges to increase campaign reach can dramatically improve ROI.

For more information on MediaMind, visit http://www.mediamind.com

NEW PRODUCT ANNOUNCEMENT

New Product Announcement

Announcing the new Built-in Orderly Organised Knowledge device, otherwise known as the BOOK.

It's a revolutionary breakthrough in technology: no wires, no electric circuits, no batteries, nothing to be connected or switched on. It's so easy to use even a child can operate it. Just lift its cover. Compact and portable, it can be used anywhere - even sitting in an armchair by the fire - yet it is powerful enough to hold as much information as a CD-ROM disk.

Here's how it works: each BOOK is constructed of sequentially numbered sheets of paper (recyclable), each capable of holding thousands of bits of information. These pages are locked together with a custom-fit device called a binder which keeps the sheets in their correct sequence. By using both sides of each sheet, manufacturers are able to cut costs in half.

Each sheet is scanned optically, registering information directly into your brain. A flick of the finger takes you to the next sheet. The BOOK may be taken up at any time and used by merely opening it. The "Browse" feature allows you to move instantly to any sheet, and move forward or backward as you wish. Most come with an "index" feature, which pinpoints the exact location of any selected information for instant retrieval.

An optional "BOOKmark" accessory allows you to open the BOOK to the exact place you left it in a previous session - even if the BOOK has been closed. BOOKmarks fit universal design standards; thus a single BOOKmark can be used in BOOKs by various manufacturers.

Portable, durable and affordable, the BOOK is the entertainment wave of the future, and many new titles are expected soon, due to the surge in popularity of its programming tool, the Portable Erasable-Nib Cryptic Intercommunication Language stylus [PENCIL].