THE 17 R's OF SAVVY MOBILE MARKETING

Learn the 17 R's of Mobile Marketing from this infographic so you can deploy mobile marketing campaigns to generate leads for your business:

The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]

FREE EBOOK: AN INTRODUCTION TO BUSINESS BLOGGING

• Nearly 40% of US companies use blogs for marketing purposes.
• Companies that blog have 55% more website visitors.

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

Free Ebook: An Introduction to Business Blogging

BEAUTIFULLY SHOT SHORT FILM ABOUT THE ART OF LETTERPRESS

Filmmaker Danny Cooke has just released a beautifully shot documentary about the art of letterpress. Called Upside Down, Left To Right: A Letterpress Film, it gives us an inside look at one of the few remaining movable-type printing workshops in the UK, at Plymouth University.

Beautifully Shot Short Film About the Art of Letterpress - My Modern Metropolis

2011 TOP 10 MOST POPULAR EBOOKS

Nearly 1 million subscribers have chosen the most popular eBooks of 2011! Free-eBooks.net has just released this year's Top 10 Lists, classified by genre: No.1 - Quatrain, fiction by John Medler

2011 Top 10 Most Popular eBooks

FACEBOOK ROLLS OUT TIMELINE OF OLD POSTINGS

Facebook profiles are getting a new look and feel with the "Timeline" feature that puts all of a single user's updates in one package, making it difficult for users to hide from posts and comments they'd rather forget. For advertisers, the Timeline feature potentially offers a new way to target users.

Facebook rolls out Timeline of old postings - Related Stories - IAB SmartBrief

ENGLISH CONTINUES TO BE WORLD’S MOST INFLUENTIAL LANGUAGE

Research shows that English dominates both Internet and international business, making English training a critical component for success

TalktoCanada, the company trusted by Ernst & Young, Novartis and Saudi Telecom for English language training, is reporting that English continues to be the number one language for international business and succeeding abroad.

According to a study by Language Monthly*, there are 115 countries that use English as a main language. This number far outperforms French, which ranks second with 35 countries.

The combined population of countries using the English language is nearly 5 billion.

"Companies entering the international business world discover quickly that competition is intense and challenging if your staff do not master English. Whether you are selling to customers abroad, entering a joint venture, or managing foreign staff, it is critical that your staff undergoes some form of English training to succeed," says Marc Anderson, Managing Director of TalktoCanada.com.

Even China, with its population of 1.1 billion, is embracing English as a necessity to compete internationally. According to Premier Wen Jiabao, more than 300 million Chinese are presently studying English.

There are currently 326 million English-speaking users on the Internet (28.9%), and 166 million Chinese (14.7%)**. With the evolution of Social Media and crowd driven content, the English language is estimated to continue to grow.

TalktoCanada has helped hundreds of individual and corporate students meet their English training objectives since its inception in 2006.

With 100% of students online in locations such as Asia and Middle East, TalktoCanada performs English training online using WebEx or Skype.

For more information, visit http://www.talktocanada.com or if you are interested in a free corporate trial for interested companies.

Sources:

*George Weber, Language Monthly, 3: 12-18, 1997, ISSN 1369-9733

**"Internet World Users by Language," Internet World Stats (20 June 2007)

FREEDOM OF SPEECH

“Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”

Article 19 - Universal Declaration of Human Rights

Former U.S. First Lady Eleanor Roosevelt with the English version of the United Nations Universal Declaration of Human Rights (1949)

Freedom to publish, this fundamental subset of freedom of expression, is a prerequisite for having a thriving publishing industry, which is itself an essential part of a democratic society and a basis for a knowledge economy.

With freedom comes great responsibility. In practice, this right to freedom of speech is not absolute in any country and is commonly subject to limitations, such as on libel, slander, obscenity, incitement to commit a crime, etc.

SEVEN BEST PRACTICES TO CREATE SMARTER ADS

(PRWEB) - New Benchmark research by MediaMind reveals that users are 2.5 times more likely to engage with ads that performed in the top 25%, with a Dwell Rate of 16%, as compared to ads in the Benchmark average. The bottom 25% of ads achieves a Dwell Rate of only 1%.

In its research, which analysed the performance of over 300 000 rich media ads with over one hundred billion impressions worldwide, MediaMind identified seven best practices that can help advertisers create smarter ads in order to boost campaign performance. These best practices include adding video to the banner, specifically auto-initiated video, matching the ad with the site’s content, and using Synched Ads.

”Beyond providing our clients with the latest numbers to benchmark campaign performance, MediaMind is committed to helping advertisers make the most of digital advertising,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of DG. “The promising news is that by leveraging best practices and the most advanced technology, almost any advertiser can implement techniques to help them drive better performance and engagement.”

Some of the more remarkable research findings relate to the power of technology in boosting campaign performance. The research shows that Dynamic Creative Optimisation, a technique that uses artificial intelligence to serve only the most effective creative, can significantly boost engagement. Also, buying media on exchanges to increase campaign reach can dramatically improve ROI.

For more information on MediaMind, visit http://www.mediamind.com

13 NICHE SOCIAL MEDIA NETWORKS YOU NEED TO KNOW ABOUT | NETWORK SOLUTIONS SMALL BUSINESS BLOG

13 Niche Social Media Networks You Need to Know About | Network Solutions Small Business Blog

NEW PRODUCT ANNOUNCEMENT

New Product Announcement

Announcing the new Built-in Orderly Organised Knowledge device, otherwise known as the BOOK.

It's a revolutionary breakthrough in technology: no wires, no electric circuits, no batteries, nothing to be connected or switched on. It's so easy to use even a child can operate it. Just lift its cover. Compact and portable, it can be used anywhere - even sitting in an armchair by the fire - yet it is powerful enough to hold as much information as a CD-ROM disk.

Here's how it works: each BOOK is constructed of sequentially numbered sheets of paper (recyclable), each capable of holding thousands of bits of information. These pages are locked together with a custom-fit device called a binder which keeps the sheets in their correct sequence. By using both sides of each sheet, manufacturers are able to cut costs in half.

Each sheet is scanned optically, registering information directly into your brain. A flick of the finger takes you to the next sheet. The BOOK may be taken up at any time and used by merely opening it. The "Browse" feature allows you to move instantly to any sheet, and move forward or backward as you wish. Most come with an "index" feature, which pinpoints the exact location of any selected information for instant retrieval.

An optional "BOOKmark" accessory allows you to open the BOOK to the exact place you left it in a previous session - even if the BOOK has been closed. BOOKmarks fit universal design standards; thus a single BOOKmark can be used in BOOKs by various manufacturers.

Portable, durable and affordable, the BOOK is the entertainment wave of the future, and many new titles are expected soon, due to the surge in popularity of its programming tool, the Portable Erasable-Nib Cryptic Intercommunication Language stylus [PENCIL].

CONTENT MANAGEMENT SYSTEMS

CMS

Content Management Systems is seen as any system that helps you manage content – creating, storing, indexing, archiving, publishing and distributing content. 

A CMS is a system providing a collection of procedures used to manage work flow in a collaborative environment.

africanmirror.com

africanmirror.biz

pathfinderafrica.com 

symbioticmedia.co.za 
biancagubalke.com  

african-portal.blogspot.com
africanmirrorinc.blogspot.com 

AFRICAN PUBLISHING NETWORK

Content Management Systems
Dynamic CMS that keeps people informed on a daily basis and is – at the same time – the online version of the magazine publication African Mirror inc. 

africanmirror.com

africanmirror.biz

pathfinderafrica.com 

symbioticmedia.co.za 
biancagubalke.com  


Keep watching this space for the exciting developments for online Africa!